Director Featurette

Steven Petersen

Esteban “Steve” Petersen is an Emmy-winning director with a VFX past and a comedy habit. After years running an award-winning design/VFX studio, he moved behind the camera to do what he loves most: build performance-driven stories with sharp visuals and cinematic craft. Steve brings a designer’s taste, a filmmaker’s rhythm,... Read More

Director Featurette

Jamie Lane

Born into a family of accountants, Jamie rebelled as a day-dreaming chef who peeled his last carrot aged 17, swapping apron for broom to sweep the floors of a film studio. Unless there’s something behind him, he can honestly say he’s never looked back.  Having spent years honing the craft […]

Director Featurette

Mike Palafox

Hey there! I’ve worn many hats – from a frustrated chef to an award-winning film director. I’ve got a keen eye for making food look absolutely drool-worthy. I’m all about the idea that what we eat directly impacts how we feel. So, for me, a killer dish not only tastes […]

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We are Rodeo Show

We are a scalable content studio driven by the dynamic landscape of both traditional and new media. We’re experts at building a dynamic incubator for artists to enjoy creative freedom backed up by resources necessary to collaborate closely with clients from any facet of media and marketing, crafting a message that leaves the status quo in the dust.

The Latest

The-Artery, Jiminy Creative Share Pride Month “Rainbow Story”

Directed by The-Artery’s Uri Schutzer, this SodaStream International brand film, entitled Rainbow Story, visualizes key moments from the life of Emmy-nominated actress and LGTBQ+ activist Laverne Cox through both live-action content and classic 2D animation. The narrative follows Cox from her childhood to the accomplished woman she is today. The […]

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Lightbox link for post with description They asked how far we’d go for a great shot......

They asked how far we’d go for a great shot... so, we jumped out of a plane. Go Behind The Scenes of our Habit Burger & Grill commercial by Director Dan Levin. 

Client: Habit Burger & Grill
“Great Lengths” Campaign

Production Company - Rodeo Show ...Productions
Director - @danlivin
DP - @joelkazuoknoernschild
Production Designer - Traci Hays
Line Producer - @martellrose
Executive Producer - @mr_haniselim
Food Stylist - Antonia Kostarias
Food Stylist - Kimberly Huson
Production Supervisor - Mike Fishbein
Casting Agency [extras] - Idell James

Aerial Stunt Company - Airborne Images Inc
Skydiver / Aerial Stunt Coordinator - @lukeaikins
Ground Safety Stunt Coordinator - Aaron Fitzgerald
Aerial DP - Sean MacCormac

Editorial Company - Barrett Hofherr / The Vault
Editor - Jeremiah Mayhew
Asst. Editor - Joelle Wagner

Finishing Company - Mission Film & Design
Audio House & Sound Design - Tone11
Mix & Sound Design - Eben Carr

Agency - Barrett Hofherr
Head Of Production - Conor Duignan
Executive Producer - Charlotte Dugoni
Senior Producer - Kelli Rose Bratvold
Creative Director - Todd Eisner
Art Director - Michael Simon
Copywriter - Liam Simon

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